PORTFOLIO
My design experience spans digital and print, as well as advertising and education. I’m known for accuracy, bold and balanced designs, and consistently exceeding my client’s expectations.
Product Detail Pages
In my last role as Senior Visual Designer for a national beverage/alcohol distributor, I launched and scaled a new system for creating Product Detail Pages (PDP) that expanded the company’s digital commerce capabilities.
This system made project execution faster and increased visibility and sales on retail websites such as Amazon, Walmart, Target, and Instacart.
Select a PDP project below to see more.
Digital Sell Sheets
I led the creative direction and development of integrated e-commerce and educational campaigns to transform sales strategies into compelling, user-centered design solutions.
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Campari Spritzes
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DRAM Marketing
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Domenica
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Rodney Strong
Digital Advertising
I have led and developed creative marketing campaigns for national spirits brands. I introduced scaleable design systems to streamline production and taught my team advertising best practices to deliver cohesive omnichannel experiences.
instructional Design
My experience includes scripting, designing, and optimizing eLearning modules for companies and brands such as Tito’s Handmade Vodka, Copalli Rum, and Coastal Pacific Wine & Spirits.
Print Design
My skills are well-rounded from experience with everything from advertising, signage, swag items, and more!
Wichita Falls Museum of Art Brochure Mailer
MSU Texas Pole Banners
T-shirt Imprints
Infographic Magazine Page
Delta Sky Club Menu Mat
Incanto Pinot Grigio Wine Label
Zing Zang Digital Signage in New York City
Josh Cellars Vehicle Wraps on Southern Glazer's Fleet
Larry McMurtry Literary Center Branding
Larry McMurtry Literary Center Specialty Sign