My Portfolio

My design experience spans digital and print, as well as advertising and education. I’m known for accuracy, bold and balanced designs, and consistently exceeding my client’s expectations.

Digital Retail Marketing

In my last role as Senior Visual Designer for a national beverage/alcohol distributor, I launched and scaled a new system for creating Product Detail Pages (PDP) that expanded the company’s digital commerce capabilities.

This system made project execution faster and increased visibility and sales on retail websites such as Amazon, Walmart, Target, and Instacart.

Select a PDP project below to see more.

SixSip Hard Refresher

Kamora Coffee Liqueur

Clase Azul Tequila Reposado

Digital Advertising

I have led and developed creative marketing campaigns for both large and small brands. In my last role, I introduced scaleable design systems to streamline production and taught my team advertising best practices to deliver cohesive omni-channel experiences.

A person holding a glass of rosé wine with a sunset in the background, and a bottle of rosé wine next to a promotional message for summer rosé wines from Côte des Roses, which reads "Summer is calling" and "Rosé made with love in the south of France,

Five Santo Tequila bottles in a row, showing different varieties such as Blanco, Reposado, Añejo, Mezquila, and 110 Blanco, against a background with a dark floral pattern and text that reads "Bring the taste of Mexico to your backyard."

A promotional banner for Zing Zang with a headline that says "Brunch in a Bottle." It features two Bloody Mary drinks with garnishes and a bottle of the mix, all set against a green background.

Advertising poster for Grey Goose Berry Rouge vodka. Features a bottle with a purple cap, a cocktail glass with ice, berries, lemon, and mint. Text includes ingredients, instructions, and a shop now button.

Vertical black and white advertisement for TYKU sake featuring two bottles, one black and one white, with minimalist design and Japanese-inspired symbols, promoting gluten and additive-free premium sake.

Advertisement for Teremana tequila featuring Dwayne Johnson and another person smiling, with bottles of Teremana tequila in front and the phrase 'Bring the Mana' displayed.

Two bottles of Cupcake Vineyards wine, one white and one red, with a glass of white wine in front, surrounded by yellow spring flowers, advertising refreshing spring sips with an order now button.

A man wearing sunglasses and an American flag tank top holding a shot glass of vodka, standing under a blue sky, with bottles of UV Vodka in front and promotional text for a summer party event.

A promotional banner for MSU Texas celebrating its 100th anniversary from 1922 to 2022. The banner features a smiling young woman with long blonde hair, wearing glasses and a white sleeveless top, holding a book titled 'The Making of the American Lan

Conversion-focused design

I also led the creative direction and development of integrated e-commerce and educational campaigns to transform sales strategies into compelling, conversion-focused design solutions.

Campari Spritzes

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DRAM Marketing

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Domenica

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Rodney Strong

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instructional Design

My experience includes scripting, designing, and optimizing eLearning modules for companies and brands such as Copalli Rum, Tito’s Handmade Vodka, and Coastal Pacific Wine & Spirits.

Live course demonstrations are available by appointment.